If you have planned to take your business online and struggling to create a SHOPIFY store from scratch then you are in right place.
Today, In this blog I will cover everything about getting started with the Shopify store and by the end of this blog, you will be able to create your own Shopify store.
Every day billions of products are sold worldwide and it is increasing exponentially as the new market reaches remote places and improves by applying new technology in supply chain facilities.
People are busy in their everyday life and want don’t want to spend time in useless work like shopping offline for a simple product and investing extra time.
Many of my friends have always said that he/she have barely seen the door of the offline store in the last 2-3 years. And this trend will go high and high due to the ease of online shopping.
This pandemic has also helped a lot to online shopping trends and people are now aligned to online shopping for electronics products smartphones and much more.
I often see people have this question how can I sell my products on my own? For countries like India young entrepreneurs are flooding and entering to market of e-commerce and they want to try it.
It’s possible for them to have a complete e-commerce website to develop from scratch and this is the situation where Shopify has revolutionized the complete e-commerce market with its Shopify e-commerce solution.
But the awareness of this product is not good. In fact, most of the entrepreneurs have not even heard the name of SHOPIFY.
That is why I thought I should write an article to cover everything about Shopify store creation and help to overcome this problem of taking your store online.
1. What is Shopify and how does it works?
Shopify is an e-commerce SaaS-based software solution to easily create and maintain your entire store infrastructure from store creation to shipping and payment.
Considering the market trends in the last 3 years Shopify has doubled it’s revenue and as of March 2022, It stands at $ 70.92 B. And Shopify is increasing day by in the e-commerce sector and competing with the e-commerce giants like Amazon, eBay, etc.
Shopify has a platform where you can create your store using their SaaS and have your own store in less than an hour and easily customizable.
It has a great user experience due to it’s easy-to-use themes and the maintenance of the products with different categories that can be uploaded easily.
How does Shopify start
Like every other startup around the world, It also had a problem statement of selling products online with ease. When the founder of Shopify was willing to sell snowbirds through his company snow devils. He realized that there is no proper platform if someone wants to sell his/her products on his own.
Shopify is the outcome of challenges that Tobi faced to sell snowboards and the lack of a proper platform for every individual seller. So, he decided to create a platform to help and find a business solution for it, and yes it works as good as it could be.
Now, Shopify provides solutions for a variety of stores from clothing to electronics to footwear or even jewelry, etc. This has become a good way of selling online and is mainly helpful for individual sellers.
Shopify is now the leading commerce platform designed for businesses of all sizes. Whether you sell online, on social media, in-store, or out of the trunk of your car, Shopify has you covered. The mission of Shopify is to help everyone who is willing to take their businesses online from anywhere in the world.
How does shopify works.
1) You have to create an account and design your store.
2) You need to choose the themes and the product categories both digital and physical.
3) Connect your domain with the Shopify store.
4) select shipping and payment option from the Shopify partners.
These are the working flows of creating a Shopify store and make functional but before that, we will see the pricing plans and which plan is suitable for which type of service.
2. Pricing of shopify
Best for new e-commerce businesses with occasional in-person sales
$29 USD per month
Best for growing businesses selling online or in-store
$79 USD per month
Best for scaling businesses that require advanced reporting
$299 USD per month
These are the three main plans of Shopify and according to your requirement, you can choose for Shopify store. Suppose you are a beginner and you have any social media followers anything that can drive traffic to your website then you should always go for the basic plan.
People are often confused with the plans whether it should work well or not but believe me for beginners you should with the basic one and anytime you can upgrade.
Many of the beginners try to start a full-fledged business Shopify store and they don’t have enough traffic to run the store and finally they fail in this area.
Maintaining the stores needs proper research of your market and you should be clear that what are the goals you are keeping for next 2-3 months and what are the checklists you want to achieve within that time period should be known.
Focus on building the brand and not just selling by sending links to the people personally. Instead of spending money on plans, you should focus on the marketing aspect to improve your brand reach.
Types of products for Shopify store
Shopify is popularly known for its variety and all can have different templates according to their requirement. Suppose you are creating a clothing store that would be different from a footwear store.
Shopify is compatible with all types of products and that is the USP of Shopify and many apps and tools are created to increase more and more user-friendly to non-technical users.
Let’s jump to the products that can be sold on the Shopify platform
Physical products: Like any other platform Shopify also provides good infrastructure for physical products and how to maintain these products within a single dashboard. Physical products like clothing, footwear, electronics, and many more.
Digital products: Digital products are highly in demand now due to their less price and are easily downloadable. Unlike physical products, it doesn’t require any shipping facilities. Digital products like E-books, pdf courses, email templates, and many more can be added to the Shopify store.
Memberships: Memberships can be sold to the user and your website can be converted to a member-only website to restrict content from the non-member visitors. Videos and audio podcasts can be sold in the Shopify store. There is no requirement for another website just to maintain the restricted content which really helps the creators.
Services and consultations: Whether you’re an interior designer, dentist, or life coach, your customers can book online and sell online or in-person consultations. You can directly interact with your audience and use every service in one place.
Ticketed experiences: Artists and their businesses can run parallelly through the ticketed system provided by Shopify. You can sell your booking through your store and allow users to receive their tickets online.
Classes and lessons: You can take lessons and classes with the help of this platform and maintain your stuff with ease. Customers can purchase, rent, and book lessons from you all through the online store.
Rentals: Rental businesses are technically service-based, even though a physical product is involved. So if you’d like to rent dresses or props, for example, you can use the Shopify platform. The offline business has facilities to cope with their needs and run like a hybrid model.