The use of social media management tools continues to grow as more businesses recognize the value of having a consolidated view of all their social media channels.
While many larger businesses have had access to these tools for some time, their use is becoming increasingly popular with small businesses due to the decreasing cost and increasing functionality of these tools.
As more businesses move to use social media as part of their marketing efforts, the need for effective social media management will continue to increase.
The first step any business should take into the social media world is to research what tools are available to help manage and grow their presence. There are many social media management tools (SMMT) on the market, both free and paid, that can help businesses with a wide range of tasks.
The most important task for a business is to first understand which social media networks they should be focusing on. Once the networks have been selected, the SMMT can help with tasks such as profile creation and optimization, and content scheduling.
Here is a list of the best social media management tools, along with a brief description of each.
What is social media management?
Social media management is the process of handling all aspects of a company’s social media accounts. This includes creating and publishing content, responding to comments and messages, tracking analytics, and more. A social media manager also oversees the team that creates and publishes content.
Best Social Media Management Tools
1. Sprout Social
Sprout Social is a powerful solution for social media management that offers an all-in-one solution such as social management, customer care, social amplification, and Social commerce.
It unlocks the platforms to the full potential of social to transform your marketing strategy and every area of your organization. This platform finds opportunities for your brand to grow faster by efficiently managing your social tasks.
Sprout social has an excellent service in terms of usability, customer support, and customer satisfaction by providing them with the most advanced social media management.
The analytics will help to visualize the posts effective in which platform and what type of content are getting the best engagement. The analytics of Sprout social has been made to get user’s data according to their behavior with deep insights.
These insights allow understand the competitors and further organize your work efficiently. The automation work help to organize your work on time and help to perfectly manage those works.
Key features of Sprout Social
- Establish good brand engagement
- Publishing and Scheduling content
- Social customer care agent
- Social analysts and strategies
- Track trends in Social media
Standard – $89 per month
Professional – $149 per month
Advanced – $249 per month
Agorapulse is another tool that manages your social media and allows you to automate your manual work with ease. This platform helps you to take control of your social media to utilize it’s functionality to the fullest.
The best way to organize your work and schedule your post with the help of this tool and save your time even more. Invest that time in making your product more advanced and user-friendly.
The publishing, reporting, monitoring, and collaboration tools provided by Agropulse are some of the best features added to this platform to grow your brand consistently with an accurate analysis.
You can use a unified social inbox to respond to messages received from your social accounts. The comments and reviews can give a great experience to your followers and hence increase the brand trust. All these tasks can be done from a single place.
The planning, publishing, and collaboration can be done for all your social channels from one place and helps you to stay consistent with your required post schedule. Also, discover trends and insights of your brand and also compare them with your competitors.
You can generate a report and discuss with your team what’s working and what isn’t. This helps you to grow your brand faster by making required changes and suggestions through the insights and reports.
Key features of Agorapulse Social media management
- Unified Social Inbox
- Social media monitoring
- Schedule post publish
- Social Listening
- Insightful analytics
- Social media reporting
Free – $0 for individuals with basic features
Pro – $79 /month Social media management for a small team
Premium – $199 /month
Enterprise – Custom
Hootsuite is another tool that offers good social media management features such as planning, publishing, and creating posts. The Hootsuite platform mainly focused on social management and hence provides excellent service.
You can share and schedule engaging content to your social media profiles and maintain a good customer relationship. This sharing and scheduling are done automatically and save your time even more. You can share multiple social profiles at the same time.
You will get an overview of all your social channels such as received messages and comments from them and respond directly from the Hootsuite dashboard. The monitoring has been easy in a single place and maintained with less response time.
You can view upcoming scheduled content, collaborate with other team members in real-time, and create more effective campaigns with real-time recommendations on the best time to publish based on your social profiles.
Interact with users from different networks in a single stream. Respond to queries, boost positive reactions, and share messages with teammates in a single click. In this way, you can manage your work in less time and avoid any lengthy manual work.
Measure your performance across all your social networks with the help of analytics and create custom reports to show the impact on your brand and bottom line. This helps you to grow your brand much faster by making minimal changes.
Key features of Hootsuite
- Create and schedule your posts
- Manage all your channels
- Plan upcoming campaigns
- Stay on top of incoming messages
- Analyze your results
Professional – $25 per month
Team – $100 per month
Business – $600 per month
Enterprise – Custom
Hubspot is a platform that provides marketing tools, sales CRM, CMS, and customer service all in one place. The social media management software comes under the marketing category and It provides all the functionalities for social media operations.
Prioritize your work by automating social media operation with the help of social media management and spend time on what matters most. Connect with the people that you care about and serve them quality information about your business or your niche content.
USe the Hubspot platform to publish the social media campaign from the same place you build the campaigns and run them on your selected social media in just a few clicks. You can also set up keywords to target your audience and avoid missing any such messages.
The reports will further help you to analyze your posts published on different platforms. The campaigns and run-time will give you an idea about the performances of each of these platforms. Hence, clarity on your best-performing campaigns and platforms. Spend less time monitoring social media, and more time nurturing relationships.
Key features of Hubspot Social media management
- Build and Publish social media campaigns and posts
- Monitor social mentions with target keywords
- Reports on social media marketing ROI
- Social Media made simple and easy to use
This feature comes with the premium plan
Starter – $45 per month
Professional – $800 per month
Enterprise – $3200 per month
Zoho is a SaaS-based software company that provides online tools such as CRM plus, Marketing plus, Finance plus, etc. And Zoho social is one of the marketing tools that provide social media marketing management.
Zoho social provides the easiest way to manage your brands on social media. Schedule your posts, monitor the posts, and analyze the performance extracted from that posts. This helps you to improve your area of improvement.
Schedule your posts for times when your audience is most active. You can choose from the suggestions provided by the tool or schedule your own time. This gives you complete control over your social media profile and helps you to make the most of it.
Multiple listening columns help you stay tuned to everything that’s relevant. The real-time interaction with the audience will further help you to increase your brand trust using this live interaction tool.
The analytics helps you to understand who your audience is and how they are engaging with your content. You can either use pre-built reports or generate your own reports with the data that matters to you.
Key features of Zoho
- Easy to use
- Simple and Flexible scheduling
- Content pipelining
- Monitoring dashboard
- Social Analytics
Standard – $8 /month
Professional – $24 /month
Premium – $35 /month
Benefits of Social media management
Engaging with your audience is the best way to grow your audience. It’s also the key to success on social media, and it’s the most effective way to get people to like your page, share content, and even buy from you.
The more engaged you are with others, the more likely it is that they’ll engage with you in return. You can increase engagement by sharing relevant content, asking questions, and responding quickly when someone comments or messages you directly on social media channels.
There are a number of ways to grow your audience. One of them is by providing content that people enjoy, while another is by engaging with your followers. But there are other ways to do this as well, such as:
- Organic growth occurs when people find you on their own and connect with what you have to offer.
- Paid advertising allows for the business or person running the ad campaign to target specific types of individuals who might otherwise have trouble finding them through organic means (e.g., if they don’t have many followers). This method also helps businesses reach new audiences in areas where they aren’t already active but would like some exposure in. It gives companies access to potential customers who haven’t yet heard about them through word-of-mouth marketing or other methods that rely on organic traffic sources such as search engines like Google.
- Creating more quality content not only keeps users engaged longer but also gives readers more reason to come back again later because there will be more interesting things posted each time they visit again (i.’e., an increase in visits leads directly into an increase in impressions).
Better brand management
Brand management is one of the most important aspects of social media. When you are on social media, you want to make sure that your brand is consistent across all platforms and that it doesn’t change just because there’s a new trend. You can use tools like Hootsuite or Sprout Social to help with this. These tools allow for easy management of your various accounts and allow you to keep an eye on what other people are saying about your brand in real-time so that if anything needs to be fixed, it can be quickly done so.
Leverage with other services
Social media management can be combined with other services, such as search engine optimization (SEO), to create an optimized online presence. Social media is a powerful tool for driving traffic and getting free publicity. SEO is the process of improving your website’s visibility in search engines like Google, Yahoo! and Bing so that you get more organic traffic.
This type of service works great because it can help you gain new followers on your social media pages. In addition to this, many people will share links from these pages with their friends on social networks such as Facebook and Twitter—these are called backlinks which are also important when it comes to ranking your website higher in search results.
The next time you’re wondering whether or not to hire a social media manager, consider this: it’s much cheaper than hiring a full-time employee, paying an agency to manage your account, or hiring someone directly as a consultant. These are all options that can cost thousands of dollars per month and can become quite expensive over time. With social media management software, however, you get access to the same level of quality content at a fraction of the price.
As you can see, social media management is a great way to get more followers and become better known. It’s an opportunity to reach thousands of people who would otherwise never know about your brand unless they were looking for it on social media.
These social tools help you to grow faster. Social media growth without a proper plan and consistency is time-consuming and less effective. Hence you should choose the above tools according to your requirement.
I hope you find this blog useful and let me know your favorite social media management tools in the comment below.