Are you looking for the best email marketing platforms? If you are tired of sending emails one-to-one and looking for a solution. Then, you’ve reached the right place.
As we all know how the world has shifted from offline businesses to online and many digital marketing media have helped it to shift smoothly.
Now, the businesses are fully built on the online platforms and they are creating a great impact through online marketing to gain popularity in just a few days which takes months through the traditional process.
All the promotions and advertisements are done on digital platforms such as Youtube, Instagram, and many other social media platforms.
The businesses based on Shopify and WordPress have gained popularity by providing the convenience for non-technical background entrepreneurs and businessmen to directly use these platforms and get their job done in no time.
Email marketing is one of the easiest and most efficient ways of marketing. In this post, I have compiled a few of the best email marketing service providers.
Before moving on to the list of best email marketing services, Let’s see, what is email marketing?
What is Email Marketing?
Email Marketing is a medium of marketing where marketers send commercial messages and try to inform about the products and services of people or groups of people.
It plays a vital role in marketing strategy with brand awareness, lead generation, and building relationships with your existing customer to motivate them to resume services provided by you.
This can help you build a relationship with your audience while also driving traffic to your blog, social media, or anywhere else you’d like folks to visit.
Email marketing has a huge market because you directly update about your product to current customers or potential customers.
It looks simple at first but If you need to do this process regularly, the problem arises and fed up sending this many emails manually.
This is where email marketing plugins come and rescue us like a champ. I personally like this kind of service that makes lengthy manual work to an automated system and saves our valuable time.
Using this plugin you can send bulk emails and messages and the messages generated are also dynamic according to some preferences and conditions set by you.
You have full control over it, how you want to send messages, whom you want to send it and all the policies will be set by you to give a professional experience.
Best Email Marketing platforms for 2022
Mailchimp is one leading email marketing platform that allows managing mailing lists and creating email marketing campaigns to send to customers. It has around 13 million customers that are using the Mailchimp services.
Mailchimp allows users to create and send engaging messages to build better relationships and updates about the product or service in a single place. This marketing strategy though Mailchimp is profitable and saves time from manually interacting with individuals one-to-one.
Key features of Mailchimp
The email builder allows users to use drag and drop email templates that are beautiful and engaging to attract customers. These templates are designed keeping customer’s thought processes in mind and high success has been proven.
You can design your own templates using code if you’re from a technical background or hire a professional to do that. The form builder has a creative assistant that will suggest you create mails suitable for your brand.
Content Optimizer & Analyzer
Tried and tested content optimizer is useful to design and write your content that converts to sales. This will allow you to personalize your emails to every individual keeping their behavior in mind.
You can analyze the data received from the users and use it as insights with the help of Mailchimp and understand which type of content and design get clicks.
- Email builder
- Free templates
- Content Optimizer to build relationships
- Data analyzer for insights
- Customer surveys
- All in one Mobile App
Free – up to 10,000 emails per month with basic features
Premium – Start from $10 /month with standard features.
GetResponse is another email marketing software with easy design tools and professional email templates to interact with your customers.
This provides one of the best newsletter, autoresponders, transaction emails, and perfectly timed email services that have high clicks and subscribers.
All these email services are designed to fulfill your need as a company or as an individual seller and build a better relationship with your current customers or potential customer.
Key features of GetResponse
Drag and drop email creator
The drag and drop email creators allow users to design beautiful and professional-looking email templates in a few clicks and are ready to deliver messages to your customers.
The designs are responsive to both desktop and mobile and hence don’t require any extra effort to design them separately, instead, you can focus on content and write the best content to convert your potential customers into sales.
Free templates and content
If you are in hurry use the prebuilt templates and resources for the content to save your time even more and send messages to your customers in no time for the transaction emails.
You can customize these templates If you need any changes in them and save them for further use in the library. Enhance your email designs with free images and GIFs.
Work on subscriber data
You can send subscribers emails and notify them on the basis of certain criteria. Personalized these emails according to the customer behavior and build a better relationship.
Deliver emails at your audience’s preferred time with the perfect timing tool that will further help you to represent your brand as a more professional one.
A/B test your emails for the best results
This test further optimizes the emails and their content and helps you to understand which type of design and content are more clicked and have better customer responses.
This will help you to improve your email marketing campaigns and give you a path of high clicks and sales.
- Drag and drop email builder
- Free templates
- Dynamic content for personalized emails
- Perfect timing tool
- Report generation of the campaigns
Free – up to 500 contacts with basic features
Email Marketing premium – $15.58 /month
Hubspot is a well know CRM and email marketing software that generates leads and customers get a great experience irrespective of the devices they use.
Drag and Drop Email Creator
Create, Personalize and optimize your marketing campaign without any IT knowledge to build content and templates on the Hubspot platform.
Build great-looking email templates all by yourself or you can use the templates available to directly start your campaigns. The best thing about Hubspot is that it is free of cost to start with later you can update for advanced features.
There is a stock of free templates to use for your campaigns that are highly customizable to get your desired look. The dynamic content delivery help to customize differently for every visitor based on their location, devices, lifecycle stage, or any other contact detail stored in your CRM.
All-in-One Inbound Marketing
The marketing tools of HubSpot are excellent to support your brand growth and help to draw traffic from different sources.
Blogging functionality help to grow traffic by writing blogs about your services or events to communicate with them in detail. We all know the power of blogs in content marketing and organically drawing traffic.
You can create stunning email templates to capture clickthroughs and customize design templates to attract more users to at least subscribe to newsletters and information about events to be directly delivered to users’ emails.
Social Media management to publishing your posts at the right time to gain more leads. SEO-optimized landing pages help to get more organic traffic without investing in paid search for High CPC keywords.
- Drag and Drop email builder
- Free email templates
- Create beautiful email campaigns
- Personalize emails for more opens and clickthroughs.
- Optimize email campaigns with A/B tests and analytics.
- Leverage email marketing software that’s powered by CRM data.
It is free to use with basic features but needs a premium plan to use advanced features along with CRM plans.
ConvertKit is a marketing platform for creators to grow audiences, Foster the community, and earn a living at the same time. The content creators are marketing their content with the help of this platform.
They use this platform for selling digital products on a subscription basis. Its email marketing tools are highly effective having high conversion rates in less time and more time creating content.
Key features of Convertkit
Simple and Easy Email Creation
The writing and editing experience of email marketing can be a sticky point for many creators. Our email designer helps you breeze through the editing so you can focus on writing your content – the most important part of the email.
Create many branded templates and use them to reach your customers. customize the templates and enter certain criteria to send on the basis of customer behavior.
Spam Protection on Delivery
98% of the emails sent through this platform are spam-free and deliverable. This is the best service in the segment and has a healthy reputation with email providers which means your emails are more likely to end up in the inbox – where they belong.
Sign up forms and landing pages
You can grow your brand using extra features of ConvertKit by creating signup forms and landing pages that can take visitor’s data using popup windows and ask them for the details.
This data can be used to notify them by email about the product and services and offer them discounted offers.
- Email templates design
- Free templates
- 98% delivery rate
- Automatic free download delivery
- Automated email funnels
- Stats on every email
- A/B testing
Free – $0 /month Free for 300 subscribers
Creator – Starting from $9/month